Early Body and
Chassis Design
Early Body and Chassis
Mass Production
American Styling Revolution
The Italians
Safety
Voice of the Customer
Mechanical Influences
Evolution of Body Features

1902 Ford Model N
1902 Ford Model N
Body & chassis designs were
simple and robust
Body & chassis were well above
ground, to protect the occupants from mud, dirt, and dust
Limited mudguards
Cars built before 1910 had spindly
cartwheels with wooden spokes
Stylists focused on the box rather
than the outline of the vehicle - mudguards often glared-up, imitating speed-lines

Vehicles were
lowered for speed and better handling
- Demand for speed and better handling
increased
- The need for vehicle dynamics
increased
- The vehicle had to be lowered, but
the interior height had to be maintained (car owners were rich and wore elaborate clothing
- requiring much interior space)
- Chassis was lowered by :1- cranking the front axle down
- 2- sweeping the frame side-rails over
the axle
By 1920, the engine was also lowered

Coach
Building
- Coach building was based on timber
frame assembled from well-seasoned timber
- Seasoning the timber took as long as
10 years
- White ash was the preferred wood,
also Oak, Beech, Teak, Pine, and Elm were used too
- Now, we know that timber is not a
long life material
- A variety of joints and metal braces
were used
- All metal parts were made in the
blacksmiths shop

Stretch
Press
Stretch press and roll forming were
used from the beginning of this century.
Even today, some custom vehicle are
made the same way (Aston Martin in above photograph).
Paneling was initially all aluminum, because of its ductility and
formability characteristics
First sheet metal presses were introduced by Artz in 1920s, making it
possible to use steel
Doors where hinged at their front ends for decades, for safety
reasons
Longer chassis in the 1920s flexed, coinciding with the forward door
hinges
Door hinges were moved to the back ends
Doors were always larger than the opening
Positive shut stop
Seal the opening
- Metal-to-metal joints were fastened with rivets and bolts
- Beading was used as sealant
- Paint applications,
- Required up to 50 coats
- Each coat had to be rubbed flat
- The high labor content kept the price high
- Mass production reduced the cost
- Car production reached 60,000 in 1903
- Half the cars were built in France
- Cars were still open to the sky
- In 1903-1906 the land speed fell nine times
- Racing competitions forced the need for more aerodynamic designs
- Designer began striving for more efficient shapes

1899 Torpedo Car
- Capt. Luppis of the Austrian Navy
started building self-propelled torpedo cars in 1862
- Torpedo shapes were influenced by the airships and
marine torpedos
- Camille Jenatzy won the world speed record in 1899 in
the above electric torpedo car
- Many torpedo inspired designs followed, more
streamlined, using flush metal sides and cowls
- The torpedo designs also encouraged moving the engine
forward
- By 1918, Webster defined the torpedo style as
"an automobile body built so that its side surfaces are flush"!
The Extravagant 20s

A Ford V-8

Dusenberg Model A

A Ford V-8

1929 Packard Convertable
WWI brought dramatic social and
economic changes
Booming economy followed by the 1929
crash
Increased agricultural yields due to
the introduction of fertilizers, needing new machines and equipment
Financial leadership swung from
Europe (Britain) to USA
The car became the symbol of free
thinking and a public display of success
Massive production increases in the
1920s
The 20s were flamboyant years, people
commissioned extravagant special bodies on their cars
There were at least 16 car companies
in 1928, with many specialized shop producing extravagant car parts
It was not unusual to have a car
reboddied, or change the body several times in production until the customer was happy

The
Evolution of Model T Bodies
Top of hoods coming up to meet the
lower driving positions
Windshields becoming raked
Wings becoming an integrated part of
the body
- The original coachbuilders
- Mullner Park Ward
- Vanden Plas
- Brewster
- Hooper
- Barker
- Mullner Park Ward
- In 1900, H.J. Mullner acquired the London branch of his family coach
building business
- Developed a reputation for building high quality bodies, especially
for Rolls-Royce
- Park Ward was founded in 1919, also building bodies for Rolls-Royce
- Rolls-Royce bought Mullner and Park Ward in 1959 and 1961
- Vanden Plas
- A British operation by a Belgian coachbuilders Vanden Plas, set up in
1912
- Built Bently bodies after WWI
- Famous for its fabric covered touring cars
- Purchased by Aston Martin
- Defunct today, but the name is used by British Layland cars for a
touch of distinction
Brewster
- Founded in 1810, began car production in 1900
- Built a large factory in 1910 on Long Island
Bought by Rolls-Royce America in 1926
Ceased operation in 1936
Many innovations, e.g.,
Split windshields
Long lasting and shiny oil finish for paint
- Hooper
- Began building coaches in 1805 in Britain
- Built bodies for Daimler, Fiat, and Hispano Suiza
- Coachbuilding operations ceased in 1959, but the name continues to
provide services for customizing mass produced cars
- Barker
- Was founded in 1710 as coachbuilders
- Built car bodies for the British Royal Family
- In 1927, built a streamlined body for Malcolm Campbell, pushing the
land speed record to 206 mph
- Liquidated in 1938