The Early Days
Early Body and Chassis
Mass Production
American Styling Revolution
The Italians
Safety
Voice of the Customer
Mechanical Influences
Evolution of Body Features
Many experiments in late 1800s
Combining features of
Bicycle
Coach
Handcart
Carriage
Boat
Design was overshadowed by function
America was slower than Europe
Stronger railroad system
Widespread use of horse & carriage
Longer travel distances
Large wheels were necessary due to poor road conditions
Expensive
The carriages influence persisted for a long time
The owners did not drive!
The driver sat high
Floorboards on top of the chassis frame
Chassis frame on top of springs above the wheels
Even in 1906 a Vauxhall placed the driver high and in the rear

1886 Benz Motorwagon
Karl Benz
The first practical motor vehicle
1886
Slightly ahead of Gottlieb Daimler
Powered by a single cylinder 986 cc
gas engine
Developed just under 1 hp at 400 RPM
Top speed of 9 mph
Chassis made from bent tubing
Body was limited to padded seats and
footboard

1886 Daimler Maybach
- Gottleib Daimler
- 1886
- Powered by water-cooled single cylinder 469
cc engine
- 10 mph
- The toeboard was the only styling feature
(no mud guards or weather protection)
William Steinway in Chicago
1893
Piano maker and automobile enthusiast
Acquired the American rights to Daimlers patents
Started American Daimler Company
High quality and stylish wood finishes
A model for future luxury vehicles

1892 Daimler for the Sultan of Morocco
- Note resemblance to the carriage:
- spindly cartwheels
- small hidden engine
- tiller steering
- little weather protection
Driven in London on Saturday nights for
pleasure
Racing was introduced in 1894
Between Paris and Rouen
Open to all types of self-propelled vehicles
Demonstrated Frances design leadership
Races are significant, because they push the design
envelopes

1899
Benz, a family four-seater
Note,
- Similarities to carriage
- Passengers in vis-avis seating
arrangement

Prinetti and Stucchi
- The transformation away from Carriage
- Engine rear mounted - 516 cc
- Tiller steering
- Pneumatic tires - borrowed from the motor
cycle - brought comfort
- Early designs had descriptive names
- Phaeton
- Coupe
- Landau
- Cabriolet
- Landaulette
- Limousine
- Sedan or Saloon
- de Ville

- Phaeton
- A light car
- One double seat

- Coupe
- A vehicle "cut" by glass division behind the drivers
seat
- Rear compartment totally enclosed
- Now, implies a sports style

- Landau
- Passenger facing each other (vis-à-vis)
- A hood at each end
- Central doors

- Cabriolet
- Any car with a convertible folding roof

- Landaulette
- A small Landau
- Only forward facing seats
- Hood over the rear only

- Limousine
- A lengthened Coupe
- Extra rear side windows

- Sedan
- The driver sits inside a closed body with passengers
- A later style

- de Ville
- Folding cabriolet roof rolls back to protect the passenger but not
the driver
- A town car
- The fashion statement

Artists
where the primary communicators of design
- 1913 Sketch by Gamy
- Uses artistic tricks to give the impression of speed,
elegance, and fashion
- Chrysler hired a group of illustrators in 1925 to
work alongside engineers
- In 1928, the first Styling Department was formed at
Chrysler, focusing on illustrations of future cars