Safety
Early Body and Chassis
Mass Production
American Styling Revolution
The Italians
Safety
Voice of the Customer
Mechanical Influences
Evolution of Body Features

In 1950s, well before the Nader campaign, the US automotive industry
was investigating safer designs
The Ford Edsel has incorporated many new safety features

- Crash absorbent structures
- Safety doors
- Safety instruments
- Safety seats
- Padded roof and pillar

- Advanced bumper system
- Incorporation of energy absorbers

- Warning lights and reflectors
- Padded surfaces
- Non-protruding components

- Collapsible steering wheel
- Padded instrument panel
- Improved driver position

Experimental
Safety Vehicles (ESV)

Various US
government sponsored ESVs

Volvo 760